AI Automations · Web Development · Brand Systems

Your business deserves
to be seen.

From brand identity and premium websites to AI automation and custom business systems, I create everything your business needs to attract customers, streamline operations, and scale with confidence.

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The toolbox behind every system

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Built to do more than look good.

Beautiful design is only the beginning. Under every website is a network of AI automations and business systems working together to capture leads, manage operations, and save hours of manual work.

TRIGGERWaitlist form submitted
AUTOMATIONn8n workflow runs
SYSTEMCRM record updated
ACTIONWelcome email sent

What I build

Three disciplines. One system.

AUTOMATION

AI Automations

Zapier, Make, n8n, and GoHighLevel workflows that do the follow-up your team doesn't have time for: lead routing, CRM sync, drip sequences, AI chat agents, and status-change notifications that fire themselves.

n8nZapierMakeGoHighLevelGemini / GPT
DEVELOPMENT

Web Development

Next.js sites and the operational tools behind them — booking flows, admin dashboards, point-of-sale systems, customer portals. Not just a homepage; the software your team actually opens every day.

Next.jsTypeScriptSupabaseTailwind
DESIGN

Brand & Systems Design

Visual identity and product thinking that ties the brand, the site, and the backend into one coherent business — instead of three disconnected vendors who bill separately and blame each other.

IdentityUI designDesign systems

Inside the automations

Built across every major platform.

Production-grade systems, not single-trigger “if this then that” — parallel enrichment, tool-calling AI agents, nested routers, human approval gates, and error handling on every path. Open any one for the full breakdown.

n8nSupport triage & SLA engine
nSupport Triage & SLA Engine
ActiveSave
Stage 1 — Intake & sanitation
Webhook receives the ticket, Set normalizes 14 fields, and a Code node redacts PII before anything touches an LLM.
Stage 2 — Parallel enrichment
Account, billing, and prior-ticket context fetched concurrently, then merged into one payload.
Stage 3 — Agent classification
Tool-calling agent scores sentiment, urgency, and refund eligibility against policy, returning strict JSON for the router.
Stage 4-5 — Resolve & log
Four tiers: P1 pages on-call, billing drafts a refund for human approval, self-serve answers from RAG, the rest queues for a human. All paths log.
Stage 6 — SLA sweeper (separate trigger)
Every 15 min, batch-scan open tickets for SLA breach, escalate to the owner's manager, and roll a weekly digest.
P1 · urgentbillingself-serveunclassified
Zendesk Webhook
POST /ticket.created
Normalize Payload
set: 14 fields
{ }
Redact PII
code: regex + hash
Postgres
getAll: account
$
Stripe
get: subscription
Vector Store
similaritySearch
Merge Context
combineAll
Triage Agent
tools: 3 · structured
Route by Tier
mode: rules · 4
!
PagerDuty
create: incident
Slack #oncall
sendAndWait
Draft Refund Reply
chain: llm
Approve in Slack
sendAndWait
RAG Answer
chain: retrievalQA
Send Reply
zendesk: comment
Human Queue
sheet: appendOrUpdate
Log to Warehouse
bigQuery: insert
SLA Cron
*/15 * * * *
Find Breaching
postgres: query
Loop Batches
splitInBatches: 25
Escalate Owner
if: age > sla
Notify Manager
slack: post
Weekly Digest
gmail: send
Chat ModelGPT-4oMemoryPostgres ChatToolOrder LookupToolRefund PolicyModelEmbeddingsVector StoreQdrant
View breakdown →

23 nodes · 2 triggers · human-in-the-loop

Two triggers, parallel enrichment, and a tool-calling agent that scores every ticket before a 4-way router sends it to on-call, a human-approved refund draft, a RAG self-serve reply, or a review queue.

How an engagement runs

Four phases. No handoffs.

01AUDIT

Map what's actually happening

How leads, bookings, or orders move today — the tools, the gaps, the manual work quietly eating your week.

02DESIGN

Design the brand and the interface

Identity and the customer-facing site, built around how the business actually runs — not a template with your logo on it.

03AUTOMATE

Wire the backend

CRM, automations, AI agents, admin tools — the operational layer nobody sees but everybody depends on.

04LAUNCH

Ship it, then support it

Live, monitored, and handed off with room to keep building as the business grows.

Commissioned work

Two businesses. Two whole systems.

Not brochure sites with a contact form bolted on. Each of these started as a brand and ended up running on software I built end to end.

mycreo.ph
CREO Micronized Creatine · Launching Soon

Built for strength.
Made for focus.
Created for progress.

24/7 Expert Coach100% Science-BackedPH Built
Join the CREO Movement
mycreo.ph · Performance supplements, Philippines

A supplement brand that runs its own follow-up.

CREO launched as a Filipino creatine brand with no team to chase leads or answer 2am questions. So the site doesn't just collect emails — it runs a self-hosted n8n backend with a live CRM, a Gemini-powered coach, and lifecycle emails that fire on their own.

  • Waitlist form → CRM dedup → branded welcome email
  • 24/7 AI Coach that reads a visitor's CRM profile before it replies
  • 6-touch nurture drip, automatic over 20 days
  • Order-status emails, triggered when staff update a spreadsheet cell
  • GA4 / Meta / TikTok events wired to real form + chat activity

The waitlist page, the CRM, the AI coach, and the follow-up emails aren't separate products stitched together — they're one system, and the only thing left to run is the business idea.

View the full system →
playdatesanddaydreams.com · Play café, Quezon City

The website that runs the front desk.

Parents don't choose a play café off its homepage copy — they choose it because they can watch their kid from their table. I built that: booking, QR check-in, a live CCTV portal, and the POS and staff tools running the floor behind it.

  • 3-step online booking → instant QR confirmation
  • One QR scan drives check-in, session timer, and camera access
  • Live Parent Portal — real CCTV streamed to a guardian's phone
  • Admin Live Floor: real-time session cards, sorted by urgency
  • Walk-In POS, PlayPoints loyalty, and role-gated staff accounts

The trust that makes a parent hand off their kid across a glass wall isn't a design choice. It's the system running underneath, doing exactly what it says it will.

View the full system →
playdatesanddaydreams.com
Safe Play, Watched Live — Quezon City

Where little dreamers play and parents recharge.

Book a VisitLoved by 2,000+ Metro Manila families
Live · Cloud Climbers · 42:15 left
Portrait of Adrian Afable

About

Most sites stop at “looks good.” I build past it.

I'm Adrian, based in the Philippines. I work with founders who need more than a homepage — a booking system, a CRM that actually gets used, an automation that replies at 3am so they don't have to. Brand, interface, and backend, built by the same person so nothing gets lost in translation between vendors.

In practice that means: identity and UI design, a Next.js build, and the AI automation stack (n8n, Zapier, Make, GoHighLevel) wired into it from day one — not bolted on after launch.

Start a project

Have a business that needs a system, not just a site?

adrian.afable@gmail.comUsually replies within a day